BrainHub
Learn how to plan, manage and track LinkedIn Message campaigns for the best results.
Unlocking LinkedIn Cold Outreach
Tutorial 1: Overview of all Available Tutorials
Use this summary to understand the tutorials available and determine which make most sense for you to do. If you already have knowledge in any of these tutorial areas, you are welcome to skip that tutorial and move to the next.
Tutorial 2: Choose your Campaign Management style
This tutorial walks through the different options for how you might manage the various phases of planning, running and analysing your campaign.
Tutorial 3: Crystallise your Proposition and Audience
This tutorial explains the importance of laying the right groundwork before beginning your campaign, and gives some tips to help you do so.
Tutorial 4: Build a list of Campaign Prospects
After this tutorial, you'll know how to generate a list of target leads for your campaign.
Tutorial 5: Write Personalised Outreach Messages for your Prospects
After this tutorial, you'll know how to write the most impactful messages - to maximise your engagement rates.
Tutorial 6: Plan, Set up & Run your Campaign
This tutorial shows you how to configure your campaign - with our optimised campaign steps sequence, and with the messages of your choice (including upscale personalised messages).
Tutorial 7: Monitor Campaign Results
This tutorial explains the data that is important to track during and after campaigns - and how you can use it to continuously improve.
See 
in action
Watch how our AI-powered LinkedIn outreach works from start to finish
What our customers say
"Charlie's/upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business — over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before — including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm
"Charlie's/upscale's end-to-end LinkedIn outreach approach has significantly contributed to the growth of my business — over 60% pipeline growth over the past 11 months. What sets Charlie apart is not just the service delivery itself, but her deep market insights and ongoing involvement, making her a truly valuable partner in developing and executing growth strategies. I strongly recommend her for LinkedIn campaigns and related services."
Owner, Consulting Firm
"upscale's personalised campaigns helped increase our first-message response rate by over 40%. We've opened doors to executives we'd never reached before — including CEOs and COOs who normally ignore cold outreach."
Managing Director, Consulting Firm
"From day one of working with Charlie / upscale, we received a high-quality service with great levels of transparency and reactiveness. We started out with two accounts covering Asia, and are now up to five accounts covering Asia and the whole of Europe. Our incoming deal flow has increased by 40% since we started using upscale 8 months ago. We can't just say we're pleased with the service. We're impressed."
CEO, Corporate Finance Firm
"I'm new to LinkedIn outreach and the UK is a notoriously tough market, but in less than 2 months, I've had 68 replies from qualified prospects, 5 of which have already led to meetings, and many more of which are in information provision stages. I would never have had the time to generate this level of qualified interest myself."
Co-Founder, Investment Advisory Firm
"Charlie's honest, hard work really stands out. She and the team got things set up rapidly with minimal effort from my side, and continued to proactively monitor our campaigns - suggesting and implementing ongoing improvements to both my profile and message setup to maximize ROI. upscale's personalised outreach genuinely earns attention from decision-makers in a way that other options don't."
Founder and President, SaaS Firm